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CorporateVentureCapital.com

Salling Seeds

Profile, fund size and leaders

Parent Salling GroupHQ Aarhus, DenmarkFounded 2025

Salling Seeds is the corporate venture arm of Salling Group, a consumer goods and retail company. It was founded in 2025 and is based in Aarhus, Denmark. It invests from seed to Series B. Sectors it names: consumer and retail, enterprise software, climate and energy.

Evergreen allocationS1
DKK 500M

Every figure links to its source

Snapshot

Investment stage: Seed to Series B
Data behind this graphic
Data behind this graphic
ItemValue
Stage rangeSeed to Series B
SectorsConsumer and retail, Enterprise software, Climate and energy
GeographyEurope
OfficesAarhus, Denmark

Sources: S1 Salling Seeds page on sallinggroup.com; S3 Global Venturing: Danish retailer Salling launches USD 78m startup fund.

Graphic 1 of 2

Investment stage: Seed to Series B

Sources: S1 Salling Seeds page on sallinggroup.com; S3 Global Venturing: Danish retailer Salling launches USD 78m startup fund.

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Scale and capital allocated
Data behind this graphic
Data behind this graphic
MeasureValueUnitKindSource
Headline sizeDKK 500MEvergreen allocationStated by the firm or its parentS1

Sources: S1 Salling Seeds page on sallinggroup.com.

Graphic 2 of 2

Scale and capital allocated

Firms and databases count companies, rounds and investments differently.

Sources: S1 Salling Seeds page on sallinggroup.com.

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Where it invests and who leads it

Geography

Headquarters
Aarhus, Denmark
Offices
  • Aarhus, Denmark

Investment regionsS1S3

LeadersS2

Salling Seeds on LinkedIn

Key facts

FactValueStatusSource
Parent companySalling GroupSingle sourceS1
Parent industryConsumer goods and retailSingle sourceS1
Founded2025Single sourceS3
HeadquartersAarhus, DenmarkSingle sourceS1
StatusActiveSingle sourceS1
Capital sourceParent company onlySingle sourceS3
Headline sizeDKK 500M (Evergreen allocation)Single sourceS1
StagesSeed, Series A, Series B (inferred from announced rounds)EstimateS1

For founders

ItemWhat the firm saysSource
StagesSeed, Series A, Series B. Inferred from announced rounds; the firm does not state a range.S1
Check sizeDKK 5M to DKK 25MS3
Beyond capitalAccess to market and scale across more than 2,100 stores and online, plus in-house expertiseS1

Fund vehicles

VehicleSizeYearSource
Salling Seeds allocationDKK 500M2025S1

Recent rounds

DateCompanyRoundAmountLed by the firmSource
2026-04-22EnterspeedNot statedNot statedNoS4

History

  1. Salling Group announced Salling Seeds with DKK 500M and a DKK 100M commitment to East Jutland Innovation FundS3
  2. First external scale-up investment in Enterspeed, with a board seat for Salling GroupS4

Portfolio

Portfolio company named in public sources: Enterspeed.S4

Official pages

Read the firm's own pages for current information.

Sources

  1. S1Salling Seeds page on sallinggroup.comFirm
  2. S2Salling Group management page: Andreas MoeballeFirm
  3. S3Global Venturing: Danish retailer Salling launches USD 78m startup fundPress
  4. S4Salling Group press release (Danish): Salling Seeds invests in EnterspeedFirm

Disclaimer and corrections

Not affiliated. This page is not affiliated with, endorsed by or sponsored by Salling Seeds or any company named on it. Names and trademarks belong to their owners. Informational only. This is a public-source reference. It is not investment, legal or tax advice and not an offer or solicitation. Sources. Each figure names its source. Figures may have changed. Please read the firm's official pages, linked above. Corrections and takedown. To report an error or ask for a change or removal, use the correction form or email Richard@CorporateVentureCapital.com.

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